Today’s our birthday. It feels a little different this year, having navigated 2020 and, frankly, just feeling fortunate to still be around. But here we are. Five years of stubbornness and great coffee. If you’ve ever been to Mammoth Espresso, then you’re a part of that journey, too. Sincerely, thank you for supporting us.

The past year brought a ton of things into focus; like, that everything you thought you knew could drastically change in an instant. I mean, you get it, you were there. We are both still there. And for Darlene and I, we looked at our business and asked ourselves some important questions.

What’s the point of all this/Why are we here? 

How do we protect ourselves from dramatic economic shifts? 

How do we ensure we can take care of our staff during a time of crisis? 

What avenues can we provide for upward mobility for our staff? 

How do we provide value to our community?

One of the reasons we rebooted the newsletter is to address these questions in a thoughtful, somewhat public way. We’ll be covering these issues and others and I hope you’ll enjoy being a part of that. But it was clear our business model needed to change after five years.

So earlier this year, Darlene and I purchased a coffee roaster and have been planning for our new future.

Nothing will change immediately. The roaster we purchased is being manufactured in California, and it’s not likely to be ready until the end of the year, or perhaps even into 2022. But I’m fine with that, since there are a million things that need to happen between now and then. We’ve had a great relationship with Madcap Coffee over the years, and you’ll continue to enjoy the great coffee in our shop that you’ve come to know.

So now you might be asking, “Do you know how to roast, even!?” Lol, I’m learning! Everyday I challenge myself to learn more, experience more and raise my capacity to deliver on the same quality that you’ve come to know. We’ll get there. I’m also surrounded by a great team that’s been so supportive and encouraging during this time.

That’s all for now. I love questions, so if you have any thoughts or want to know more just drop me a line at jonathan@mammothespresso.com. Thanks again for your support these five years. 🙂